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Discover the beauty of sustainability

Önling designs unique knits and Slow fashion

Önling was founded in 2015 by Katrine Hannibal and Lotte Ronan, with the purpose of creating our customers’ favourite clothing. We have a belief that women use 20% of their wardrobe 80% of the time - these pieces are her favourite clothes, that she will use again and again for many different occasions. Önling wants to design and create those 20% absolute favourites for your wardrobe. We take it so seriously that we named our company according to this belief: Önling means favourite in Danish.

"We want to create your favourite clothes - and you can be part of creating them”

Önling believes in classic design, responsible production, natural material and a long lifetime. These values transcend everything we do and all our designs - whether it is a shirt in organic cotton or a knitting pattern for a sweater, that you hand knit and own and love for the next 20 years. We design classic Nordic knitting patterns and produce our own sustainable yarns at a family-owned yarn mill in Italy - all based on a belief, that in order for our designs to be your favourites, they must be produced in good quality, natural materials.


Our passion for sustainable clothes production extends into yarn and knitting, which is a natural extension of everything we stand for. Wool is a renewable material, and when we produce machine-knit clothing, we only use yarn from factories that can trace the wool back to the individual sheep on the individual field, and who can document how the sheep has been treated and the wool produced.

When wool is used for hand knitting, it becomes sustainable in its own way. When you produce your new favorite garment with your own hands and knitting needles, this happens with minimal environmental impact. Completely without discharge from production and pollution from packaging and transport. And the lifetime of beautiful clothing produced by yourself is very long.

Önling produces and sells our own yarns, which are produced at a family-run yarn spinning mill in Italy. The yarn is produced sustainably and corresponds to organic standards and has the following certificates: Defra Animal Welfare, Caregora (angora), NWD integrity program (wool) / Sustainawool, TF Traceability & Fashion / Tessile & Saltute / REACH, Original Preferential / Preferential Origin.

Under the label "Hand knitted in Denmark", all our classic Nordic knitting designs can also be yours, even if you cannot knit. We collaborate with a number of skilled hand knitters in Denmark, who can knit to order and who can knit you a beautiful, unique hand knitted sweater.

we believe in a better way

We believe that the fashion industry needs to change by producing better products that last longer and are environmentally friendly.

At Önling, we select fabrics and materials that leave the least possible impact on the environment, as we know that a piece of clothing will not stand a chance of becoming the modern consumer’s favorite, if it is not responsibly produced.

We select the best, natural fabrics for our clothes. We only use organic cotton, we buy left-over fabrics – called deadstock - from other brands, and we incorporate sustainable fabrics like bamboo, Lyocell and fish leather into our limited collections. We only produce 200 pieces of each style, which means that you will get a unique product, when you buy Önling.

In addition to that, we have completely avoided plastic in our packaging, as we do not want to add to the plastic islands floating around in the pacific ocean. All our products are wrapped in recycled paper bags and even though this might sound like small thing, for us it is big. We have saved the environment for 70.000 polybags by now, and we are proud to take on this responsibility.

"Discover the beauty of sustainability"

No doubt, we could have made more money by producing cheaper and buying lower quality fabrics – or by doing something else entirely, but we are in business because we are driven by making an impact. Sure, we need to make a profit in order to stay in business, but we also aim to build a company that can truly impact the fashion industry and inspire both customers and manufactures to prioritize the environment.

We believe that consumers vote with their purchase, and that every purchase you make is a statement about which direction you want companies to take. So we ask you to make your vote count, and buy from companies that make an impact and do things better. Our hope is that more people will buy less, but better. Think before you buy and buy only what you truly love and need.

Önling is based on three key design and production principles:

Timeless  Natural  Responsible

A classic collection not dominated by trends, but with timeless pieces that are wearable, and that will last, from one season to the next. 

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 Made from clean, natural materials of the highest quality, including GOTS certified wool and cotton, deadstock fabrics, fish leather, tencel and bamboo. 

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Focused on doing the right thing at every step in our supply chain, from using sustainable fabrics and replacing all packaging with recycled paper rather than plastic to ensuring everyting we print is biodegradable and cradle-to-cradle certified.

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